provide the statement piece
he wanted at an afordable
price. But after searching
and not fnding anything
like this available in stores,
he decided to go ahead
and make it himself.
His grandmother helped
sew and assemble some
of his company's frst bow
ties. His frst ofcial sale
was to Wingate University's
student bookstore. "They
ordered well more than we
expected, and that's when
we knew there was a real
market," explains Etheridge.
Now working with clothing
manufacturers, Etheridge
is focused on getting
Deck Head into clothing
boutiques. Currently his line
is being sold at Silverfy in
uptown, and other recent
deals include the Charlotte
Hornets' team store in
Time Warner Cable Arena.
The bow ties are 100
percent silk and can be
purchased individually or in
packs of three. They range
in price from $30 to $75.
The company also designs
T-shirts and baseball caps
for both men and women.
Pursuing Dreams
With plans to study in
France during his junior
year of college, Etheridge
hopes to be exposed to
some of the highest levels
of fashion in the world. His
goal is to continue growing
his company even after
graduating from college.
4FIVE's Garofalo and
Bailey say while many
201 West South Main Street | Waxhaw NC, 28173
704-843-5236 | www.heritagefoodanddrink.com
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One of Charlotte's Best New
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BALLANTYNE MAGAZINE 55 SPRING 2015