Ballantyne Magazine

WINTER 2012

Ballantyne Magazine covers news, events, real estate, restaurants, shopping, health, schools and business in the upscale Ballantyne Area of Charlotte, NC.

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BALLANTYNE | feature MICHELE GOODWIN IS NOT UNLIKE MANY WORKING WOMEN. A hectic schedule and two young children can easily push time for exercise off her to-do list. When it came to working out, she had tried a lot of things — classes at her local health club, exercise DVDs at home — but exercising always felt more like a chore than anything else. "I would dread working out. I would find excuses," Goodwin admits. "It was almost a sense of relief when something got in the way and I could not get to the gym." But that scenario changed earlier this year after Goodwin took her first ride at Flywheel Sports in Ballantyne, one of the many personalized, or "boutique," fitness programs that have sprung up in recent years. "Flywheel is very addictive," Goodwin explains. "The instructors are part coach, part personal trainer, part DJ. It is the best workout I have been able to do in 45 minutes, and I am usually there now five to six times a week." The indoor cycling phenomenon that started in New York City in February 2010 has catapulted into a $20 million business with more than 20 fitness studios across the United States. Flywheel has also recently opened its first international studio in Dubai, United Arab Emirates. "When the classes start, the lights dim and the spotlight is on the instructor," explains Carrie Kaschak, regional manager of Flywheel Sports Charlotte. "So it doesn't matter if you are a beginner or someone who runs marathons. The focus is on PERSONALIZED APPROACH, RESULTS YIELD LOYAL CLIENTS BOUTIQUE By Jennifer Mitchell Parmley Photos by Jessica Milligan 66 BALLANTYNE MAGAZINE

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