Ballantyne Magazine covers news, events, real estate, restaurants, shopping, health, schools and business in the upscale Ballantyne Area of Charlotte, NC.
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Q continued from page 56 advertisers and sales of items through select affiliated websites that link to www.100daysofrealfood.com. With a background in engineering and sales, Jason has taken on the full-time role of business manager and editor. He manages advertisers, sponsors and affiliates, and the position is the ideal fit in a career progression for this husband Jason is the editor and business manager for their website, while Lisa is writing a cookbook to be published by HarperCollins. little real maple syrup. Although there's no single "right" diet for everyone, Lisa sometimes muses about being able to speak "to the 'old me,' the mom who didn't realize" the profound effects her family's eating habits would have on their lives. "Now our eyes While the Leakes don't keep packaged snacks in the pantry, neither do they deprive their daughters of the occasional sweet treat. and father with a strong entrepreneurial drive. Part-time staffers are helping to grow the brand, which can be found on Pinterest and now has more than 245,000 Facebook "Likes." A cookbook that will incorporate a guidebook component is forthcoming. Lisa, a former event planner, is developing content for the cookbook, which is due out in January 2014 from HarperCollins. And about that strawberry syrup that started the whole discussion? Lisa created her own sweet and simple berry sauce for pancakes and waffles, using only frozen berries and a Lisa is intent on her daughters learning how to make smart choices about food. Here, they check out greens in the family garden. 58 BALLANTYNE MAGAZINE are open," Jason says. As for her original motivation behind 100 Days of Real Food, Lisa reflects, "We did it for perspective. I had no idea it would change me." She adds, "We need to think for ourselves and make decisions taking responsibility for ourselves." She and Jason have done just that. What's more, they embody the idea that any change, no matter how small, can make an immeasurable difference — in a family, in their food and in their future. WINTER 2012-2013