Ballantyne Magazine

FALL 2017

Ballantyne Magazine covers news, events, real estate, restaurants, shopping, health, schools and business in the upscale Ballantyne Area of Charlotte, NC.

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Page 69 of 99

with startups attracted by access to the city's banking leadership, finance employees and tech-driven tools. Credit Karma's move into Charlotte illustrates the city's ability to compete against the likes of Silicon Valley and Atlanta to attract innovative technology companies, companies that in turn can attract more technology workers to the area. "We're offering that work experience from the Bay Area but in a city that offers a lot of different things," Jenkins says. "The banks have always been here as big technol- ogy employers, but Credit Karma offers developers a really different environment. We're fast-paced and less bureaucratic. We feel we can recruit from the same (workforce) base but offer a different experience." Making Money from Ads Founded in 2007, Credit Karma has earned consumer recognition in a relatively staid industry by using lighthearted advertising. Credit reporting An employee perk at Credit Karma is the local craft beer the company keeps on tap. Credit Karma's Charlotte office employs about 25 people, more than half of whom are software engineers. Andy Jenkins leads the Charlotte office. Photo courtesy of Credit Karma 68 Feature BALLANTYNE FALL 2017

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