BALLANTYNE | feature
all over the world are
contacting us — from
New Zealand to Hawaii,"
explains Bailey, 31. "They
say 'we love your brand;
when are you coming
out with new designs?
We want more!' So word
is getting out, and we
see that people are
enjoying our clothing and
that is so rewarding."
Fashioning Bow Ties
In nearby Waxhaw, a
desire to provide afordable
bow ties prompted another
entrepreneur — Brandon
Etheridge — to launch his
Deck Head clothing line.
Now a freshman at
the University of South
Carolina, he started the
company out of his home
when he was just a junior in
high school at Marvin Ridge.
With a passion for wearing
snazzy bow ties himself, he
soon realized it was quickly
becoming a pricey fashion
statement when trying to
keep his look fresh and new.
"Once my mom decided
she wouldn't buy me my
second bow tie, that's when
I realized how expensive
they were — when I had
to actually pay for them
myself," says Etheridge, 18.
He thought if he could
fnd an interchangeable
bow tie that ofered more
than one look, it would
■ continued from page 52
Etheridge looks
forward to
learning more
about fashion
when he studies
in France.
54 BALLANTYNE MAGAZINE
SPRING 2015
A college freshman, Brandon Etheridge
started Deck Head out of his home when
he was a junior in high school.