Ballantyne Magazine

SPRING 2015

Ballantyne Magazine covers news, events, real estate, restaurants, shopping, health, schools and business in the upscale Ballantyne Area of Charlotte, NC.

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BALLANTYNE | feature all over the world are contacting us — from New Zealand to Hawaii," explains Bailey, 31. "They say 'we love your brand; when are you coming out with new designs? We want more!' So word is getting out, and we see that people are enjoying our clothing and that is so rewarding." Fashioning Bow Ties In nearby Waxhaw, a desire to provide afordable bow ties prompted another entrepreneur — Brandon Etheridge — to launch his Deck Head clothing line. Now a freshman at the University of South Carolina, he started the company out of his home when he was just a junior in high school at Marvin Ridge. With a passion for wearing snazzy bow ties himself, he soon realized it was quickly becoming a pricey fashion statement when trying to keep his look fresh and new. "Once my mom decided she wouldn't buy me my second bow tie, that's when I realized how expensive they were — when I had to actually pay for them myself," says Etheridge, 18. He thought if he could fnd an interchangeable bow tie that ofered more than one look, it would ■ continued from page 52 Etheridge looks forward to learning more about fashion when he studies in France. 54 BALLANTYNE MAGAZINE SPRING 2015 A college freshman, Brandon Etheridge started Deck Head out of his home when he was a junior in high school.

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