Ballantyne Magazine covers news, events, real estate, restaurants, shopping, health, schools and business in the upscale Ballantyne Area of Charlotte, NC.
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trade. And they know that." The 65-year-old says he's a good AD because he's "kind and human." Last March, athletic directors across the state agreed and awarded Broadway the 2010 North Carolina Athletic Directors' Association Lifetime Achievement Award. Broadway says he had no idea he was getting the award, wasn't wearing socks and "was sitting in the back trying not to be seen." "That award meant the most to me based on who it came from," he says. Broadway's humility has allowed student-athletes and coaches to take the spotlight, which is just what he wants. Latin has won five consecutive, and six total, Wachovia Cups since 2004-05 under Broadway's direction. "It's not me doing this," he says. "I'm just the maintenance person making sure people can do their jobs. It's not Jimmy Broadway. Jimmy Broadway is just privileged to be involved with it." He adds, "The vision is to maintain big-hearted coaches, whose moral character is good and core is very strong. Who they are is what their teams will be. And kids have to be No. 1 in everything. Sports are a vehicle for what you may be in the future, in life." Broadway admits that at 65 his retirement looms on the horizon, though the reality hasn't hit. He and a handful of longtime Latin coaches will age out at the same time, meaning an impactful changing of the guard and the end of an era. "The new AD might be more visible than I am. I do hide behind poles. I'm always lurking somewhere, though," WINTER 2010-2011 YOUR RE AL ES TAT E S P E C I A L I S T in Ballantyne and South Charlotte Work Here. Live Here. Play Here. DAVID HUSS 704-543-5892 Offi ce 704-634-9682 Cell david.huss@allentate.com BALLANTYNE OFFICE 13526 Johnston Road, Charlotte, NC 28277 Family Owned and Operated Fresh Authentic Southern Cuisine made from Scratch Corporate, Personal and Holiday Catering Available Located in Ballantyne Commons East next to the fountain across from Carolina Health Care Building 15105-J John J Delaney Drive l 704.544.5213 l www.creoleskitchen.com CELEBRATING TEN YEARS 2000-2010 BALLANTYNE MAGAZINE 81