Ballantyne Magazine

WINTER 2010

Ballantyne Magazine covers news, events, real estate, restaurants, shopping, health, schools and business in the upscale Ballantyne Area of Charlotte, NC.

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Thank you for helping BCC Rally in the fight against breast cancer! The 7th Annual BCC Rally for Rally for the Cure® was a phenomenal success thanks to the hard work, dedication and generosity of our volunteers, business partners and many enthusiastic supporters. 75% of all funds raised stays in Charlotte to help those in need in our community, the remaining 25% supports research at Susan G. Komen headquarters. CelebratingThePower Of FAR LEFT: Jeff Floyd developed an eye for architecture after helping at his dad's building sites as a youngster. LEFT: Floyd stands on the balcony of the Chandler Building, with the Hixon Building in the background. ABOVE: To create a sense of place in Ballantyne Corporate Park, Floyd created micro campuses, or "neighborhoods," within the overall park. is probably our most successful park," he notes. "Just the scale of it, the lake with the trees and the open park space, really worked out beautifully." In Floyd's opinion, the relationship of buildings to each other and natural or manmade features on a pedestrian scale is what creates a viable micro campus. A primary example is his horseshoe arrangement of the Hixon, Chandler and Simmons buildings centered on a putting green, which he views as one of the best compositions in the park. "On the east side of Ballantyne Corporate Park where we are now developing, the Harris and Boyle buildings are placed around a central courtyard. They open to, and are built on, the golf course, yet each grouping of buildings has its own micro campus — hence the placemaking. These centering elements are what creates the sense of place. We have kept this WINTER 2010-2011 concept about placemaking as the major rule for planning in the park for the past 15 years because it has worked so well." Creating "My Space" Floyd rates the creation of micro (neighborhood) campuses as the most innovative feature of Ballantyne Corporate Park. "People find the experience very comfortable if the surroundings are at a scale they can identify with," he says. "That doesn't have to be true in architecture — you get a rush when you see the Great Pyramids, but you accept their scale is monumental. In an office park, I believe the scale needs to be more compact so you have a sense of identity: Here is where I work, here is my office. 'My Space' where you fit within the environment." Clifton Coble, president of Bissell Development, marvels at Floyd's ability to position We extend our sincerest thanks to the following businesses: Carolina's Medical Center - Blumenthal Cancer Center Lance Inc. • Skatell's Manufacturing Jewelers Pink Diamond Partners: Carolina's Medical Center - Pineville BCC Rally Business Partners: Liquid Advertising Group, Inc. Pinnacle Amusements SPX Corporation Bissell Companies Ballantyne Magazine Aten Family and Cosmetic Dentistry BASF • Belk Printing Technologies Conder Flag Company Criswell & Criswell Plastic Surgery Domtar Eddie's Place Restaurant & Bar Hearst Corporation Hendrick BMW Ballantyne Self Storage AmWINS Group, Inc. Wells Fargo Insurance Services Charlotte Radiology Aetna • Diebold Greer & Walker Investments, LLC Hendrick Acura • K & L Gates, LLP Monaghan Group, PLLC Southeast Radiation Oncology Group, P.A. Time Warner Cable • Talent Bridge Thyssen-Krupp Steel Services 3D Systems, Inc. SAS Cupcakes Sirona Dental Systems, LLC Elliott Davis, LLC Feisty Mama Salsa, LLC FedEx Ballantyne Heritage Printing and Graphics Killingsworth Environmental Laxer, Long and Savage Signature Wellness Growing Legacy Landscape Hampton Scape Quimby & Collins Orthodontics South Charlotte Productions Sturner & Murray, DDS Sugarbaker's Cookie Company The Cupcake Cottage The Frozen Melon For a complete list of contributers and to see how your business can be part of BCC Rally 2011 please visit: www.bccrally.com CELEBRATING TEN YEARS 2000-2010 BALLANTYNE MAGAZINE 51 Photo courtesy of Bissell Companies Inc.

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