Ballantyne Magazine

WINTER 2010

Ballantyne Magazine covers news, events, real estate, restaurants, shopping, health, schools and business in the upscale Ballantyne Area of Charlotte, NC.

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BALLANTYNE | feature AS A BOY, JEFF FLOYD inched his skinny frame beneath the crawl space of his father's building sites to hammer in the cross bracing. A dirty job, for sure. But this unglamorous introduction to the literal underpinnings of construction ultimately proved the foundation of Floyd's strongest suit as an architect — an absolute knowledge of how to create a building from the ground up. "My father instilled my love of building," recalls Floyd, managing principal of LS3P ASSOCIATES LTD., an architectural firm with offices throughout the Carolinas. Floyd and LS3P are the design masterminds retained by the Bissell Companies for the past 15 years to transform the wooded acreage of Ballantyne Corporate Park into a living, breathing, working green space for the 13,000-plus office building tenants who now call it home. deft design large to have human scale, so we designed ARCHITECT JEFF FLOYD ELEVATES "PLACEMAKING" TO ART FORM IN CORPORATE PARK By Nan Bauroth Photos by Shane Baskin /Blackbox Studios Floyd credits Ballantyne Corporate Park's appeal to "placemaking," an architectural term referring to the creation of an environment that the user appreciates. "It's creating an environment that fits the user's needs and provides experiential qualities while they are there," he explains. "The 525 acres in Ballantyne Corporate Park are too large to have human scale, so we designed 48 BALLANTYNE MAGAZINE CELEBRATING TEN YEARS 2000-2010 WINTER 2010-2011

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