Ballantyne Magazine

Winter 2018

Ballantyne Magazine covers news, events, real estate, restaurants, shopping, health, schools and business in the upscale Ballantyne Area of Charlotte, NC.

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Page 62 of 99

This shift comes as a welcome surprise to booksellers and librarians, not to mention writers and publishers, who feared that visual media would spell the end of books. But the opposite is happening, with mass audiences for movies and TV shows propelling sales of the books behind them. The written word is certainly alive and well in Ballantyne. Laura Highfill, manager of South County Regional Library, reports that one million items were circulated out of the branch last year, with an average of 1,000 people walking through the library's doors every day — making it the highest- trafficked branch in the system. In addition, two B&N stores in the Ballantyne area (Carolina Place and Arboretum Shopping Center) serve the growing appetite of avid readers. shows, enjoy clubs and podcasts BALLANTYNE WINTER 2018 - 2019 61 Feature

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