Ballantyne Magazine

Winter 2018

Ballantyne Magazine covers news, events, real estate, restaurants, shopping, health, schools and business in the upscale Ballantyne Area of Charlotte, NC.

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Page 37 of 99

PROMOTION Pro Perspective BALLANTYNE WINTER 2018 - 2019 36 P R O P E R S P E C T I V E Taylor Richards & Conger Adds a Little Life to Your Style T he year was 1986, and three young "entrepreneurs of style" were obsessed with the idea of bringing a more international way of dressing to the men of Charlotte. In an era of seersucker suits, navy blazers and khaki pants, the idea of Southern gentlemen embracing European clothing seemed as likely as Charlotte's becoming a national banking hub. But what began as a small men's shop on the backside of Specialty Shops on the Park grew into a nationally recognized specialty store that today features some of the finest collections of clothing and sportswear found anywhere on the planet. That success led to the inevitable opening of TRC W, a sister boutique for women of similar taste. The shops are now situated side by side in Phillips Place, and offer a particularly pointed presentation of hand-selected clothing. There are two unique characteristics that these shops possess, and they hit you as soon as you walk through the front door. First, and maybe most importantly, you are welcomed into an environment that is sincerely warm and friendly, and offered a beverage before there's any mention of shopping. If your mission is to dash in and out with a purchase, so be it — the staff is ready and willing to go at your pace. But if your shopping preference is one of leisurely browsing the racks and trying on several outfits before making your decision, come on in — as the staff members know their stuff and are happy to assist. The other special characteristic of Taylor Richards & Conger and TRC W is the concept that every collection, every brand and every item in these shops must have a reason for being

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