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The company started small. Dan and
a part-time assistant managed the entire
site until 2011 when Angel officially
came on staff to help run things.
"I released the first version to family
and friends and, of course, my soccer
team and said, 'Try this out,'" Dan re-
members. People liked it, and it started
spreading. Someone on the soccer team
would send it to someone at school.
Then someone there would send it to a
nonprofit, and it started gradually mov-
ing out. "Pretty soon," Dan says, "I had
someone emailing me from Texas saying
they wanted it for their swim team."
Dan, now CEO, co-owns the firm
with Vadini. Angel is the chief operat-
ing officer and chief marketing officer.
The firm has grown so fast it keeps
relocating to new offices within the
Ballantyne area, not far from the Rut-
ledges' home. The company has been in
Ballantyne Corporate Park since 2015.
SignUpGenius was named Small Tech
Company of the Year at the NC Tech
Awards in November.