Ballantyne Magazine

SPRING 2016

Ballantyne Magazine covers news, events, real estate, restaurants, shopping, health, schools and business in the upscale Ballantyne Area of Charlotte, NC.

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statefarm.com ® Find your way to savings. Save an average of Stop here for great rates with America's #1 car insurance company**. Give me a call today. **Based on A.M. Best written premium. State Farm Mutual Automobile Insurance Company, State Farm Indemnity Company – Bloomington, IL 1005000.1 $464 * Wil Brooks, Agent 12610 N. Community House Rd., Suite 102 B Charlotte, NC 28277 Bus: 704-542-0825 wil@wilbrooks.com *Annual average per household savings based on 2012 national survey of new policyholders who reported savings by switching to State Farm. went live he wouldn't be able to keep up with orders coming in. But nothing happened. "I was like, 'Uh-oh. How do I market this?'" says Downing, who works full time for Bank of America in business development in the small business department. He tried Google ads, Etsy and consignment stores, which were too expensive, he says. Then he showed his pieces at Waxhaw's Autumn Treasures arts and crafts festival. "That was perfect," he recalls. "I was able to show my work and meet and talk with people about woodworking and taking care of the cutting boards. I love that." Downing got his frst custom order at the festival from a former manager of Vine American Kitchen. He commissioned 50 custom boards to use with fatbread pizzas. Downing now regularly attends the fall show and the Waxhaw Art Kaleidoscope festival in the spring. "The festival was key. It kept me busy enough and it justifed why I was doing (the business)," he says. Business strategists agree that community connections can be a big advantage for small businesses. Shoppers feel good supporting local artisans and like talking with artists and developing a more intimate connection with the piece being bought. Real estate agent Cheri Ritter uses Downing's pieces as housewarming gifts, proud they are made locally and customized to each client's kitchen. Ritter, who lives in Waxhaw and works out of the Allen Tate Co.'s Ballantyne ofce, knew Downing through their children. When she started ( 7 0 4 ) 3 2 1 - 4 6 9 3 | 1 0 6 0 7 R e a R o a d C h a r l o t t e , N C 2 8 2 7 7 | w w w. b l a k e n e y c l u b. c o m -Team building and bonding -Employee retention -Encourage Fitness challenge -Increased production and boost of morale -Tax incentives -Meeting Space -Less sick days and injury -Great networking opportunities Happy, healthy employees make for a prosperous business. Blakeney Club is now accepting corporate memberships. CORPORATE MEMBERSHIPS AVAILABLE Invest in Yourself. Pl a y, Le a r n & Ex e rc i s e … Ac c e p t i n g Me m b e r s h i p s ! N C Te n n i s Cl u b o f t h e Ye a r TM BALLANTYNE MAGAZINE 67 SPRING 2016

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